Role: Creative Direction / Concept / Art Direction / Content Creation

What if heartbreak had an art director?

It started as a what if scenario: what if a client came to me and said she wanted flyers made to post around her ex’s neighborhood, not to ruin his life (no face, no name), but to make sure what he did didn’t go unnoticed?

Born out of curiosity and emotion, Sincerely, Your Ex transforms emotional chaos into an outlet where design becomes a form of release.

Because sometimes crying isn’t enough, you need a little revenge.

The idea didn’t stop there. I brought it to life—creating an Instagram page, building out IRL moments, and designing merch.

What started as one woman reclaiming her voice evolved into a visual revenge campaign that turns red flags, gaslighting, and unforgettable one-liners into bold, striking visuals that say what words couldn’t.

✶ Flyer Design

Role: Creative Concept

How do you reintroduce a heritage lingerie brand to a new generation? For Maidenform’s bold new sub-brand, M, we developed “Extra with a Side of Extra” one of two concepts chosen for the integrated launch campaign.

Our goal was to spark awareness among Gen Z and Millennial women by leaning into self-expression, confidence, and just the right amount of drama.

Role: Creative Concept, Cultural Strategy, Copywriting, Art Direction, Content Creation

CHIVAS wanted to stay tapped into cultural conversations across global markets through the perspectives of local creatives. As part of Chivas Insiders, I helped shape this vision by developing digital content for a five-issue zine, blending storytelling with cultural insights through video, photography, and editorial writing.

Role: Creative Direction, Set design, post production, photography, videography,
art direction and on-camera performance

With the relaunch of my jewelry business coming fast around the corner I knew I wanted to do something grand and fun in terms of the visuals. The idea for this came about late one night when I went down a very deep and nostalgic hole that was prompted by seeing the ICONIC Miss Cleo infomercial on youtube. I then bounced around from Oxy clean commercials, that one commercial where michael Bolton was SCREAMING at the top of his lungs (Ahh the sweet smell of the late 90’s /early 2000’s) and landed on on the best of Mariah Carey on HSN and I knew I had hit the sweet jackpot. Getting inspired after watching these videos I decided I was going to create my very own infomercial segment to showcase the brand new collection and the personality of the brand.       

Role: Creative direction, art direction, and on-camera performance.

How do you make sex ed actually resonate with Gen Z women? That was the challenge behind our D&AD New Blood submission. We saw that most resources felt outdated, clinical, or shame-based—so we set out to reframe the conversation. Our insight: curiosity builds confidence. So we created Know Yourself; a bold, judgment free video teaser for a larger series covering topics like masturbation, consent, and vaginal health.

We didn’t win, but the project pushed us to think critically about how education and creativity can work together to spark real connection. It wasn’t just sex ed, it was a rebrand of self ownership, powered by curiosity instead of shame.